Sege Townhouse - Property Marketing & Lead Generation

Sege Townhouse was a sister development to Parkterrasserna, but the work was more than rebranding a site. I contributed to the digital part of the property-marketing funnel: project presentation, UX/UI, design adaptation, performance and SEO work, tracking, campaigns, interest forms, and the handoff of interested prospects to real-estate agents.

Give a related project its own identity

Some technical groundwork from related property work could be reused, which made delivery faster. The public experience was still adapted for this development: warmer tones, different imagery, a more compact layout, and a project-specific content structure for the townhouse offer.

From presentation to a qualified handoff

The website was one part of a wider process, not the entire sales process. My contribution connected property presentation and campaign work to lead capture and follow-up by the agents responsible for viewings and sales.

• Property presentation shaped around the project and its imagery
• UX/UI and project-specific visual adaptation
• Performance, SEO, tracking, and data-informed iteration
• Targeted Meta campaigns and interest-generation forms
• Lead handoff to real-estate agents for the next stage

The work supported a chain from first impression to interest form and agent follow-up. I did not sell the homes; my role was the digital presentation, marketing, lead-generation, and iteration part of that larger process.

Reusable delivery, not a copied site

Reuse made it possible to move faster while still building a distinct project experience. A later reusable template evolved from this kind of work, but it is not used here to claim a specific modern stack for the original 2025 delivery.